It's really impossible to know if you understand everything about search engines you should know, mainly because there is so much loose rubbish being printed and then unceremoniously banged up on web pages.
This junk purports all sorts of nonsense, I know because as a site owner I take it upon myself to try and get my web pages as high up the search engines as possible. It was refreshing when a friend and colleague pointed me in the direction of Best SEO Company.
These people have a no nonsense approach to search engine optimisation and encourage people to start out in the right manner, presumably before they hire the SEO company (assuming it's them). I personally like the magmanimous approach and think the web would be an altogehter better place for everybody if it was adopted universally.
The problem is, and will always be that money turns peoples heads! This is OK when somebody is struggling to feed themselves, but wholly unacceptable when it's obvoiusly going to help somebody upgrade to the latest sports car. My advice? Hire a reputable search engine optimisation company that seeks to build ethical links with you before building links for your website.
Blog